Uura work / Brand + product
Zuwena
A Nairobi-built networking brand taken from an idea to a complete physical and digital product.
Visit live siteThe mandate
Build the business, not just its website.
Zuwena began with a simple behavior: tap a card and make the introduction last. Uura turned that behavior into a position, an identity, a physical product, a software platform, and a go-to-market story that all say the same thing.
Positioning + identity
A first impression that refuses to disappear.
We positioned Zuwena against the waste and uncertainty of paper cards: one card, unlimited updates, no reprints. The identity pairs a near-black foundation with a burnt-orange signal color and expressive imagery rooted in confidence, warmth, and African ambition.
Physical meets digital
The product had to work before it could impress.
The physical card is only the beginning. We designed the handoff from tap to profile to saved contact as one continuous experience, with NFC and QR working together so the product stays useful across devices and contexts.
The platform
One connected operating system.
Behind the tap is a complete customer and administration platform. We designed and engineered the experience from public profile through account management, analytics, and internal operations.
Living profiles
Public card pages that can change at any time without replacing the physical card.
NFC + QR handoff
Two immediate paths from a real-world introduction to a digital profile and saved contact.
Personal dashboards
Tools for customers to manage details, media, themes, layouts, and account settings.
Contact portability
Generated vCards make saving a new relationship feel native on any modern phone.
Analytics
A measurement layer that turns the business card from a blind handoff into a visible interaction.
Admin operations
Access requests, customer management, account creation, and platform controls in one system.
In the real world
Built to represent real organizations.
Zuwena now supports professionals and teams across media, hospitality, transport, travel, agriculture, and automotive businesses.
The delivered journey
One promise, carried through every interaction.
Meet
A physical Zuwena card enters the conversation.
Tap
NFC or QR opens a live, branded profile instantly.
Save
Contact details move directly into the recipient's phone.
Continue
The profile stays current as the person and business evolve.
Need the whole thing?